now on the App Store
your textured hair routine, finally in one place
every strand has a story.
roots is a free hair journal for women with textured hair. log your wash days, track your growth, and start seeing what actually works, using your own data instead of someone else's algorithm.
you're already tracking.
it's just scattered.
a note in your phone from last spring. forty photos buried in your camera roll. a product you loved once and can't remember the name of. you've been collecting the data all along. it's just never been in one place, in a form that could tell you anything.
two free quizzes
not sure where
to start?
find your hair personality, or find out what your hair has been trying to tell you. six questions, about two minutes, no sign-up.
get your first insightwhat's inside
wash day log
log your wash day routine: what you did, which products you used, and how your hair felt after. it takes about two minutes.
growth tracking
track hair growth with progress photos and length measurements. changes you can't see week to week become clear across six months.
product shelf
keep track of the hair products you've used, when you used them, and how they performed. no more buying the same bottle twice.
built on your data,
not a stranger's
everything in roots comes from what you log: your wash days, your products, your progress photos. it's a record of your hair, not an average of everyone else's.
for every hair texture,
every hair journey
roots is built for women with textured hair, whatever that looks like for you. curly, coily, wavy, loc'd, relaxed, or in the middle of growing something out. you don't need to know your curl pattern to start. what the people here have in common isn't a hair type. it's paying attention, and wanting proof of what's working.
your hair data stays yours
your photos, your notes, and your hair profile are never sent to analytics. we don't use advertising sdks, we don't sell data, and we don't track your location.
if you want to contribute to research on how textured hair grows over time, that's a separate opt-in that's off by default. it uses a research identifier that isn't linked to your name, email, or login. we call it pseudonymized, not anonymous, because that's what it is.
read the full privacy policyeveryone deserves to
know their roots
i want everyone to know how it feels to finally understand their hair. i want everyone to know their roots.
simone
follow along