terms of use.

introduction

Welcome to Roots. These Terms of Use ("Terms") govern your access to and use of the Roots mobile application and related services (collectively, the "Service"), operated by BlushLabs.io LLC ("Roots," "we," "our," or "us").

By creating an account or using the Service, you agree to be bound by these Terms. If you do not agree to these Terms, please do not use the Service.

We've worked to make these Terms clear and readable. If you have questions, contact us at hello@therootsapp.io.

who we are

Roots is operated by:

BlushLabs.io LLC
1700 Northside Dr NW, Ste A7 #7200
Atlanta, GA 30318
United States

General inquiries: hello@therootsapp.io
Privacy inquiries: privacy@therootsapp.io

BlushLabs.io LLC is a limited liability company registered in the state of Georgia, United States.

eligibility

To use Roots, you must:

• Be at least 13 years old (16 if you reside in the European Economic Area, the United Kingdom, or Switzerland)
• Have the legal capacity to enter into a binding agreement under the laws of your jurisdiction
• Not be barred from using the Service under any applicable laws

By using the Service, you represent and warrant that you meet these eligibility requirements.

If you are between 13 and 18 years old (or the age of majority in your jurisdiction), you confirm that you have your parent or legal guardian's permission to use the Service.

your account

creating an account

To use Roots, you must create an account by providing a valid email address and password. You are responsible for:

• Providing accurate and complete information
• Maintaining the security of your password
• All activity that occurs under your account
• Notifying us immediately if you suspect unauthorized access to your account

one account per person

Each person may maintain only one Roots account. Creating multiple accounts to evade restrictions, manipulate features, or for any other reason violates these Terms.

account information updates

You can update your account information, including your hair profile and personal details, at any time within the app.

the service

what roots does

Roots is a hair tracking application that helps you:

• Log wash days, treatments, and routine activities
• Track your hair's progress through photos and length measurements
• Manage a personal catalog of hair care products
• Review patterns in your hair care routine over time

currently free to use

Roots is currently free to download and use. We reserve the right to introduce paid features, subscriptions, or other premium offerings in the future. If we do, we will:

• Provide at least 30 days advance notice through the app or via email
• Update these Terms to reflect the new pricing structure
• Continue offering a free tier with core functionality
• Give you the opportunity to review and accept any updated Terms before paid features become available

future subscriptions and in-app purchases

If and when we introduce paid features, all purchases will be processed through Apple's App Store (for iOS users) or Google Play (for Android users), subject to their respective terms and conditions. We do not directly process payments.

Subscriptions, if offered, will:

• Automatically renew unless cancelled at least 24 hours before the end of the current billing period
• Be charged to your Apple ID or Google account at confirmation of purchase
• Be manageable through your device's subscription settings
• Be governed by Apple's or Google's refund policies

user conduct

When using Roots, you agree NOT to:

• Use the Service for any illegal purpose or in violation of any laws
• Harass, abuse, threaten, or harm any other person
• Impersonate any person or entity, or misrepresent your affiliation with any person or entity
• Upload content that infringes on the intellectual property rights of others
• Upload photos of any person other than yourself without their explicit consent
• Upload photos of minors (anyone under 13), including your own children
• Submit false, misleading, or fraudulent information
• Attempt to access, scrape, or extract data from the Service through automated means, including but not limited to bots, scrapers, or crawlers
• Attempt to access the products catalog or any other Service data through means not authorized by Roots
• Reverse engineer, decompile, or disassemble the Service or any portion of it
• Interfere with or disrupt the Service or servers connected to the Service
• Use the Service to send unsolicited communications, promotions, or spam
• Use the Service for commercial purposes, including but not limited to providing paid hair care advice or recommendations to others using Roots data
• Attempt to bypass any security measures or access controls
• Use the Service in any manner that could damage, disable, overburden, or impair the Service

Violation of any of these conduct rules may result in immediate suspension or termination of your account.

your content

what you own

You retain full ownership of all content you create within Roots, including:

• Photos you upload
• Notes you write
• Product ratings and reviews
• Hair profile information
• Wash day logs and treatment records

We do not claim ownership of your content. Your hair journey is yours.

license you grant us

To operate the Service, you grant BlushLabs.io LLC a limited, non-exclusive, royalty-free, worldwide license to:

• Store, display, and process your content for the purpose of providing the Service to you
• Make backups of your content as part of our standard data protection practices
• Process your content as described in our Privacy Policy

This license is limited solely to operating the Service for your benefit. We will not:

• Use your photos or content for marketing or advertising
• Share your content with third parties (except as described in our Privacy Policy)
• Train AI or machine learning models on your content
• License your content to others

This license terminates when you delete the content from your account or when you delete your account entirely.

responsibility for your content

You are solely responsible for the content you upload to Roots. You represent and warrant that:

• You own or have the necessary rights to upload all content you submit
• Your content does not violate the rights of any third party
• Your content complies with these Terms and all applicable laws

our content

roots intellectual property

The Roots app, including its design, code, logos, brand assets, illustrations, original content, and the curated products catalog, is the property of BlushLabs.io LLC and is protected by United States and international copyright, trademark, and other intellectual property laws.

You may not:

• Copy, modify, or distribute any part of the Service
• Use the Roots name, logo, or brand assets without our written permission
• Create derivative works based on Roots
• Use the curated products catalog for any purpose outside of personal use within the app

limited license to use the service

We grant you a limited, non-exclusive, non-transferable, revocable license to access and use Roots for personal, non-commercial purposes, subject to these Terms.

account termination

termination by you

You may terminate your account at any time by:

• Using the "Delete Account" feature within the Profile tab of the app
• Contacting us at hello@therootsapp.io

When you delete your account, all of your data will be permanently removed from our systems within 30 days, as described in our Privacy Policy.

termination by us

We may suspend or terminate your account if you violate these Terms. Examples of violations that may result in termination include, but are not limited to:

• Repeated or serious violations of the user conduct rules above
• Fraudulent activity
• Activity that puts other users or the Service at risk
• Activity that violates applicable laws

If we terminate your account for violations, we will, where reasonably possible, provide notice and an explanation. However, in cases of serious violations (such as illegal activity or threats to user safety), we may terminate without prior notice.

what happens when your account is terminated

Upon termination:

• You will lose access to the Service
• Your data will be deleted in accordance with our Privacy Policy (within 30 days)
• You will not be entitled to a refund for any future paid features (if applicable)
• Provisions of these Terms that by their nature should survive termination will survive, including ownership, warranty disclaimers, indemnification, and limitation of liability

disclaimers

not medical advice

Roots is not a medical device, and we do not provide medical advice. The Service is intended for personal hair tracking and routine management only.

Information, patterns, or insights provided through Roots are based on the data you input and are for informational purposes only. They are not a substitute for professional advice from:

• A licensed dermatologist
• A trichologist
• A medical doctor
• A licensed cosmetologist or stylist

If you have concerns about your hair health, scalp condition, hair loss, or any related medical issue, please consult a qualified healthcare professional or licensed stylist.

Do not delay seeking professional advice or disregard professional advice based on information from Roots.

service provided "as is"

The Service is provided "as is" and "as available," without warranties of any kind, either express or implied. To the maximum extent permitted by law, we disclaim all warranties, including but not limited to:

• Warranties of merchantability
• Warranties of fitness for a particular purpose
• Warranties of non-infringement
• Warranties regarding the accuracy, reliability, or completeness of any content or information

We do not warrant that:

• The Service will be uninterrupted, secure, or error-free
• Defects will be corrected
• The Service or the servers that make it available are free of viruses or other harmful components
• Results obtained from using the Service will be accurate or reliable

product information disclaimer

The products catalog within Roots is provided for informational purposes only. Product information, including ingredients, prices, and availability, may not be current or accurate. We do not endorse or recommend specific products. Always read product labels and consult with a stylist or dermatologist before using any product, especially if you have allergies, sensitivities, or scalp conditions.

limitation of liability

To the maximum extent permitted by law:

BlushLabs.io LLC, its officers, employees, contractors, agents, and affiliates will not be liable for any indirect, incidental, special, consequential, or punitive damages, including but not limited to:

• Loss of profits
• Loss of data
• Loss of use
• Loss of goodwill
• Other intangible losses

This applies regardless of the legal theory (contract, tort, negligence, strict liability, or otherwise), and even if we have been advised of the possibility of such damages.

In no event shall our total liability to you for all claims arising from or relating to the Service exceed the amount you have paid us for the Service in the twelve months preceding the claim, or, if you have not paid us, one hundred U.S. dollars ($100.00).

Some jurisdictions do not allow the exclusion or limitation of certain damages, so some of the above limitations may not apply to you.

indemnification

You agree to indemnify, defend, and hold harmless BlushLabs.io LLC, its officers, employees, contractors, agents, and affiliates from and against any claims, damages, losses, liabilities, costs, and expenses (including reasonable attorneys' fees) arising from:

• Your use of the Service
• Your violation of these Terms
• Your violation of any rights of another person or entity
• Your content uploaded to the Service

changes to the service

We reserve the right to:

• Modify, suspend, or discontinue any part of the Service at any time
• Add new features, functionality, or content
• Remove existing features, functionality, or content
• Update the user interface, design, or experience

Where reasonably possible, we will provide advance notice of significant changes that affect your use of the Service.

changes to these terms

We may update these Terms from time to time. When we make material changes:

• We will update the "Last Updated" date at the top of these Terms
• We will notify you within the app and via email at least 30 days before the changes take effect
• We will explain what changed and why

Your continued use of the Service after changes take effect constitutes acceptance of the updated Terms. If you do not agree to the updated Terms, you must stop using the Service and may delete your account.

governing law and dispute resolution

governing law

These Terms are governed by and construed in accordance with the laws of the State of Georgia, United States, without regard to its conflict of law principles.

jurisdiction

You agree that any legal action or proceeding arising out of or relating to these Terms or the Service shall be brought exclusively in the state or federal courts located in Fulton County, Georgia. You consent to the personal jurisdiction of these courts.

informal resolution first

Before initiating any formal legal action, you agree to first contact us at hello@therootsapp.io to attempt to resolve the dispute informally. We will work in good faith to address your concerns.

general provisions

entire agreement

These Terms, together with our Privacy Policy, constitute the entire agreement between you and BlushLabs.io LLC regarding the Service.

severability

If any provision of these Terms is found to be invalid or unenforceable, that provision will be modified to the minimum extent necessary to make it enforceable, and the remaining provisions will continue in full force and effect.

no waiver

Our failure to enforce any provision of these Terms does not constitute a waiver of that provision or any other provision.

assignment

You may not assign or transfer your rights under these Terms without our prior written consent. We may assign our rights and obligations under these Terms without restriction.

no third-party beneficiaries

These Terms do not create any third-party beneficiary rights.

apple-specific terms

If you access the Service through an Apple iOS device:

• You acknowledge that these Terms are between you and BlushLabs.io LLC only, and not with Apple Inc.
• Apple is not responsible for the Service or its content
• Apple has no obligation to provide maintenance or support for the Service
• In the event of any failure of the Service to conform to any applicable warranty, you may notify Apple, and Apple will refund the purchase price (if any); to the maximum extent permitted by law, Apple has no other warranty obligation with respect to the Service
• Apple is a third-party beneficiary of these Terms and has the right to enforce these Terms against you

contact us

If you have questions about these Terms, please contact us:

General inquiries: hello@therootsapp.io
Privacy inquiries: privacy@therootsapp.io

Mail:
BlushLabs.io LLC
1700 Northside Dr NW, Ste A7 #7200
Atlanta, GA 30318
United States

We will respond to your inquiry within a reasonable time.

These Terms of Use were last updated on May 12, 2026.